Shift Technology, a leading Insurtech AI company, aimed to revamp their entire website (including 8 language variations) in sync with a major brand update.
Research & Planning
In collaboration with a branding studio, we leveraged internal interviews and market research to apply a new brand kit across Shift's entire global website. We defined personas and information architecture, outlining key features based on user needs and market trends.
Design & Development
I collaborated with UX experts to create typography hierarchy and styles, color palettes, and intuitive, reusable components, iteratively refining designs based on user feedback to enhance usability, visual appeal and performance.
Resource Library
In addition to Shift's product suite, they're a a global thought-leader in the insurance and AI spaces. The Resource Library is a user-friendly hub for visitors to find videos, whitepapers, reports, information on upcoming webinars and in-person events, press releases, and more.
Globalization
Shift Technology is a global company, offering their solutions in many countries and languages. Their content needed to be translated and hosted in a variety of region-specific variations, and the team localizes their products and messaging to match the appropriate market. This website was built from the ground-up to support Shift's way of doing global business.
